The Salinger Media Services Philosophy
I take great pride in a commitment to lifelong learning, continuously developing and enhancing my marketing skills for the evolving communications landscape and ever-connected world we occupy.
A hallmark of my services is my ability to combine high level communications elements such as strategic planning, branding, creative concept development, evaluation and research with the creation of content that can be delivered cost-effectively across multiple channels. This level of media service offerings is usually matched only by multi-people agencies. However, my broad skillset enables me to provide a comprehensive range of tailored services while being able to pass on the resulting cost savings to clients.
I also have a strong service ethos. I work with my clients to identify your marketing needs, hone your strategy, develop solutions, create engaging content and deliver communications outcomes that work.
The pillars of my media services are:
Development and implementation of brand-based communications strategies, campaign planning, aesthetic site assessments to ensure your messaging is reflected in the built environment, research and reporting.
Commercial photography for events, launches, advertising, environmental imagery, staff/student promotional portraits, general media needs and more. Professionally edited files delivered to your deadline.
- Video Production
Planning, scripting, production management, filming (incl drone footage where allowed), editing and distribution of video.
- Social Media
Digital marketing solutions including social media strategies, planning, content creation, scheduling, advertising, channel management and reporting.
- Traditional Media
Media releases, public relations strategies, speech writing, web copy, articles for magazines and in-house publications, grant application authoring and change communication initiatives.
- Web design
Design, content creation, management of new and existing websites, SEO/SEM services, analytics and social media integration.
- Graphic design
Creative design and editing of print publications from business cards through to multi-page reports and books to communicate your messages.
Social media and photography training delivered in-house to help your staff produce effective, impactful communications as well as sessions for staff/students focused on impacts of social media, privacy and cyber safety.
Why media matters
Media matters because it helps to define and position an organisation. To build brand. To grow audience. To inform and engage community. Media matters because it is synonymous with an organisation’s identity and public perception. In today’s connected world effective marketing strategies are vital for organisations of all sizes and in all industries.
My experience and tailored marketing services make the most of traditional and digital media opportunities to develop and deliver effective content that resonates with audiences. My specialty is combining written communications with visual imaging.
For more than a decade I have provided high quality media content for a wide range of clients. You might be surprised at how cost-effective and time-efficient bringing outside expertise into your organisation is. It really is a clever way to deliver media that matters.
I hold post-graduate qualifications in communications through Deakin University and have prior experience as a journalist with particular interest in rural, education, social, political and features reporting for both print and digital audiences. I provide well-written, researched and timely writing coupled with proofreading and editing skills for accuracy of your organisation’s communications. I have formal media training in defamation, libel, copyright, IP, content licensing and risk management issues, which is critical in a ‘live’ communications environment such as the social media world. I also have more than a decade of experience as a provider of professional photography services, graphic and web design, and several years of video production experience.
Cost-effective, Engaging Communications Strategies
I focus on the delivery of reliable, high quality services to my clients.One of the key aspects of my role as a service provider is developing and delivering cost-effective social media strategies – working with clients to plan and assess programs and implement achievable outcomes. I have the ability to deliver comprehensive, tailored analytical reports that check and calibrate messaging for enhanced audience growth and engagement. I also enjoy building stakeholder capacity which includes delivering training and professional development days with a particular focus on photography, writing, cyber safety and social media management.
Since 2008 I have provided marketing services to more than 100 clients across a diverse range of industry sectors. I particularly enjoy working with organisations in the not-for-profit and education sectors whose work aligns with my values and interests. These marketing services have included everything from the provision of one-off photographic services at events through to complete rebranding strategies and the implementation of multi-faceted, multi-year marketing service agreements.
BUILDING & ASSOCIATED TRADES : Bosveld Constructions : City Side Electrics : Elysium Builders : GJ Gardner Homes Launceston : Harkaway Homes : Unique Joinery
COMMUNITY & SPORTING GROUPS : Blue Sky Ball : Brunswick Uniting Church : Cavaliers Netball Club : Inner Northern Community Foundation : Launceston Players : Netball Tasmania : Old Scotch Collegians’ Football Club : Skal International Launceston : St John’s Essendon
GENERAL : Bellamy’s Organic : Branch Office : Clifton Hill/North Fitzroy Community Bank Branch of the Bendigo Bank : Country Club Tasmania : Decrolux Lighting : Island Care : MTU Detroit Diesel Australia : Native Point Wines : PCT Remote Sensing : Respect : Sane Event Group/Irrigation Australia Conference : Store-it-Safe : Telling Words – Julie Perrin : Think Big Printing
GOVERNMENT & AGENCIES : CRS Australia/Commonwealth Government : Ten Days on the Island Festival/Tasmanian Government : Waratah-Wynyard Council
EDUCATION SECTOR : Australian Maritime College : Banyule Nillumbik Local Learning & Employment Network (BNLLEN) : Central Ranges Local Learning & Employment Network (CRLLEN) : Uniting Church Centre for Theology & Ministry : Inner Northern Local Learning & Employment Network (INLLEN) : Northern Melbourne VET Cluster (NMVC) : Pilgrim Theological College : Scotch Oakburn College : Statewide Local Learning & Employment Network : University of New South Wales – 10th Australasian Aluminium Smelting Technology Conference : University of Tasmania
MEDIA GROUPS & PUBLICATIONS : Examiner Newspaper : LAFM/Chilli FM : Independent Publishers Tasmania/Enterprise Magazine : Tasmanian Style Magazine
PROFESSIONAL SERVICES : AT+M Integrated Marketing : C Media Projects : Instone Asia : McCormack’s Financial Services : Max Australia : Punch Agency : Tasmanian Law Society : TechArt Enterprises : Trethewie & Partners
REAL ESTATE : Bushby Property Group : Elders Real Estate Ulverstone : First National Burnie : 41 Degrees : Harrison Humphreys : Harcourts Launceston : Harcourts Northern Midlands : Harcourts West Tamar : James Bird’s VIEW Launceston : LJ Hooker Launceston : One Agency Harper Property : Pagan Real Estate : Peter Lees Real Estate : Raine & Horne Launceston : Ray White Launceston : Roberts Regional North : Rowe Street Realty : Shepherd & Heap : Sims for Property : Stockdale & Leggo Essendon : Towns Shearing Real Estate : VIEW Tasmania : Woolcock Partners
RETAIL & F&B : Cocobean Chocolate : Design Inn : Down Under Guys Gear : Frock You : Genesis Hair : Makeup For You : Mamma Mia : Nanna’s : Matson Catering : Sebachi Clothing
TOURISM PROVIDERS & AGENCIES : Cityprom : Corporate Keys Australia : Launceston City Ghost Tours : Low Head Pilot Station Museum : Quamby Estate : Racecourse Inn Longford : Sunset Cottage, Hillwood : Tamar Valley Tourism Association
Marketing and communications services can be contracted on an on-going or ad?hoc basis with charging at an hourly rate.
Every project is different. Whether it’s a complete rebrand, video, photographic assignment or any other marketing please contact me for a quote on your specific project.
Please contact me to discuss your communications needs and let me partner you in your growth.