Communications

Words that work

Feature, travel and profile pieces; proofreading; advertising copy writing; research; press releases; targeted marketing. When it comes to words Bret Salinger knows what works. In northern Tasmania's highly competitive business environment knowing how to effectively reach your market - whether as advertising or editorial-based communications is vitally important.

Bret's experience working with various Tasmanian and mainland clients, together with his work within the advertising features and design & production services departments of The Examiner has given him the skills to work with clients to get their message across in all written forms of communications. This experience is underwritten by his university education which included post graduate studies in professional writing with a focus on public relations and marketing, journalism, proofreading and editing, in addition to a range of creative writing subjects.

Benefits to your business

Bret's way with words, understanding of the principles of effective advertising and marketing, and the other services he offers are a key point of difference between himself and other photographers in Launceston. All of this will serve to benefit your business. After all, combining words and photos in your marketing that work both independently - and as a package is simply commonsense.

Bret's combined approach will ensure your business can deliver the positive image you want to portray to customers, potential clients, your staff and other stakeholders. And having the one person handle your communications, photographic, design and website needs is not only smart, it’s cost-effective and gives you and your staff the time to concentrate on growing your business.

"You have my stamp of approval Bret. Well documented and well written story"
- Bertrand, story subject

Areas of strength

While Bret's writing is most connected with The Examiner's Domain and features department he has in fact been published in a number of publications and formats including creative writing. Bret is famed for his red pen and takes a great deal of pride in producing work free of errors. He has edited a number of thesis, catalogs, website text and other publications. Bret believes that if it has words, it really needs to be professionally proofread.

Floorplans - a smarter way to sell property

Floorplans are a valuable addition to the sales collateral in any listing agent's tool kit, especially as more and more potential buyers are doing their research online before attending open homes or booking a private inspection. When potential buyers who are browsing online view a floorplan they can see the flow of a property - how living areas and outdoor spaces work, for example - and come to an inspection with an informed understanding of the property that's up for sale. If a home has a complex layout - or is in any other way out of the ordinary - a floorplan can help buyers visualise the property and should be considered a worthwhile investment.

As well, mainland buyers expect floorplans as a matter of course and with large numbers of mainlanders inspecting Northern Tasmanian properties agents and vendors should consider the preparation of floorplans when it comes time to list a property.
Please click to download a PDF of an example floorplan.

In today's increasingly competitive marketplace builders and developers can also benefit from the use of floorplans as often buyers find it difficult to decipher architectural drawings. In addition an associated service, the generation of an artist's impression for a yet-to-be-built residential or commercial property, is a valuable marketing tool.
Artist's impressions can be produced to match as closely as possible the look of a finished home in terms of colours and materials, and can be produced with or without landscaping. These images give potential buyers who might be considering buying off the plan an indication of what the final product will look like. This will ensure your product stands out from the pack.

Please click to download a PDF of an artist's impression relating to the floorplan above.

Publication design

In addition to core photography and communications services Bret also offers graphic design services including the layout of magazine and corporate publications such as annual reports, brochures, books, newsletters and information sheets. Focusing on small businesses, Bret is able to convert images, ad copy and/or general marketing copy into effective printed or online material. Bret can arrange for printing or provide press ready files to yourself or your printer. What's more, he's able to communicate effectively by discussing your print needs, and he'll work within YOUR budget. So, whether it's branding a new business. rebranding an existing one, preparing written material for a specific event or general purpose Bret can help. By combining his photography, communications, web and other marketing skills he presents a cost-effective solution to small businesses who need to make their financial investment work for them harder than ever.

Real estate web clips

In a first for Launceston, Bret Salinger is offering real estate agents web clips that agents can upload to their websites. The web clips feature brief commentary on a home's features along with images to provide a dynamic online tour of properties. These clips will attract the attention of increasing numbers of home buyers seeking to purchase their dream home and who are doing their research over the Internet.

The first rule of writing is 'show don't tell' and as such, ad copy, while intrinsic to a home's marketing campaign, often plays second fiddle to photography. Therefore, the better your photos, the better the appeal of your listing. Add to this the fact that younger buyers such as Gen X and Gen Y buyers gather information in a different way than older buyers there's a real need to present properties in a new and refreshingly different way utilising the best images together with short, effective ad copy. Hence, Bret's web clips combine the best images with words that work.

Typically, each web clip is 1-2 minutes in length and are available in file formats and a range of sizes suitable for those with low speed to moderately fast broadband links. The clips come without music - which increases file size without any tangible benefit to a listing - and are also available in higher resolutions that are suitable for showing on screens in agency offices or at marketing events.

Website design

Why spend a fortune? Bret Salinger offers a whole-of-business approach for small businesses wanting a web presence or who wish to upgrade their existing web presence from a single page or pages to a more comprehensive site. Focusing on rich content such as strong images and marketing - including words that work, of course - Bret will get you up and online in a cost-effective way. There's no techno terms to learn and no gobbledegook either; just a smart response to getting your small business on-line so that you can enjoy the benefits of exposure on the world wide web.

In addition to working with you to get the content you want online the way you want it to appear Bret can handle upgrading content on an ongoing basis, or can set you up so that you can manage your own website. So, whether you're after a small site such as this one to share information with your customers, want to trade online with customers 24 hours a day, seven days a week, or are simply seeking information on what sort of web presence will work for you then touch base with Bret. Bret will offer straightforward solutions and will even happily recommend trusted web developers should your ultimate web solution warrant it.

Call me on 0417 546 506 or email me for a quote, or to discuss your needs.